Creation of overarching strategic documents for internal use enterprise wide. Including Tone of voice, eDM approach, Building signage, Printing methods, Dark mode, Social media, Illustrations, Accessibility and Business suites.
Introduced animated gifs and video as a new offering to marketing. This example is a Birthday eDM for the Loyalty program.
Creation of the Sunshine Tunnel to represent AGL at the Midsumma Festival in Melbourne for 2 years. Concepts included the stand, umbrellas, rainbow glasses, flags, stickers and polaroids. Platinum status was proudly achieved by AGL at the 2024 Australian LGBTQ+ Inclusion Awards.
Throughout every touchpoint of the business, 'join the change' was rolled out enterprise wide. From above and below the line campaigns, multiple products, to shareholders, annual reports, expos, internal displays and intranet comms to cyber security. This was a huge undertaking.
Our Purpose, Values and Mindsets (NDA sorry), that ladder down through our business and guide stakeholders and employee direction.